Rating/Likert-type scale Item Examples

One of the question types in the WorkInConfidence Understand & Learn module are Rating or Likert Scales. Below shows an example of a four-point scale taken from WorkInConfidence:

Rating scale

Rating scale

WorkInConfidence allows you to create your own scales and item labels and the following is a list of items for different scenarios that you might find useful.

Level of Acceptability
1 – Totally unacceptable
2 – Unacceptable
3 – Slightly unacceptable
4 – Neutral
5 – Slightly acceptable
6 – Acceptable
7 – Perfectly Acceptable

Level of Appropriateness
1 – Absolutely inappropriate
2 – Inappropriate
3 – Slightly inappropriate
4 – Neutral
5 – Slightly appropriate
6 – Appropriate
7 – Absolutely appropriate

Level of Importance
1 – Not at all important
2 – Low importance
3 – Slightly important
4 – Neutral
5 – Moderately important
6 – Very important
7 – Extremely important

Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Somewhat disagree
4 – Neither agree or disagree
5 – Somewhat agree
6 – Agree
7 – Strongly agree

Knowledge of Action
1 – Never true
2 – Rarely true
3 – Sometimes but infrequently true
4 – Neutral
5 – Sometimes true
6 – Usually true
7 – Always true

Level of Difficulty
1 – Very difficult
2 – Difficult
3 – Neutral
4 – Easy
5 – Very easy

Reflect Me
1 – Very untrue of me
2 – Untrue of me
3 – Somewhat untrue of me
4 – Neutral
5 – Somewhat true of me
6 – True of me
7 – Very true of me

My beliefs
1 – Very untrue of what I believe
2 – Untrue of what I believe
3 – Somewhat untrue of what I believe
4 – Neutral
5 – Somewhat true of what I believe
6 – True of what I believe
7 – Very true of what I believe

Priority
1 – Not a priority
2 – Low priority
3 – Somewhat priority
4 – Neutral
5 – Moderate Priority
6 – High priority
7 – Essential priority

Level of Concern
1 – not at all concerned
2 – Slightly concerned
3 – Somewhat concerned
4 – Moderately concerned
5 – Extremely concerned

Priority Level
1 – Not a priority
2 – Low priority
3 – Medium priority
4 – High priority
5 – Essential

Level of Problem
1 – Not at all a problem
2 – Minor problem
3 – Moderate problem
4 – Serious problem

Affect on X
1 – No affect
2 – Minor affect
3 – Neutral
4 – Moderate affect
5 – Major affect

Level of Consideration
1 – Would not consider
2 – Might or might not consider
3 – Definitely consider

Level of Support/Opposition
1 – Strongly oppose
2 – Somewhat oppose
3 – neutral
4 – Somewhat favour
5 – Strongly favour

Level of Probability
1 – Not probable
2 – Somewhat improbable
3 – Neutral
4 – Somewhat probable
5 – Very probable

Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Neither agree or disagree
4 – Agree
5 – Strongly agree

Level of Desirability
1 – Very undesirable
2 – Undesirable
3 – neutral
4 – Desirable
5 – Very desirable

Level of Participation
1 – No, and not considered
2 – No, but considered
3 – Yes

Frequency – 5 point
1 – Never
2 – Rarely
3 – Sometimes
4 – Often
5 – Always

Frequency of Use
1 – Never
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Every time

Frequency – 7 point
1 – Never
2 – Rarely, in less than 10% of the chances when I could have
3 – Occasionally, in about 30% of the chances when I could have
4 – Sometimes, in about 50% of the chances when I could have
5 – Frequently, in about 70% of the chances when I could have
6 – Usually, in about 90% of the chances I could have

Amount of Use
1 – Never use
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Frequently use

Level of Familiarity
1 – not at all familiar
2 – Slightly familiar
3 – Somewhat familiar
4 – Moderately familiar
5 – Extremely familiar

Level of Awareness
1 – not at all aware
2 – Slightly aware
3 – Somewhat aware
4 – Moderately aware
5 – Extremely aware

Level of Awareness
1 – not at all aware
2 – Slightly aware
3 – Somewhat aware
4 – Moderately aware
5 – Extremely aware

Likelihood
1 – Extremely unlikely
2 – unlikely
3 – Neutral
4 – likely
5 – Extremely likely

Level of Detraction
1 – detracted very little
2–
3 – Neutral
4–
5 – Detracted very much

Good / Bad
1 – Very negative
2–
3 – Neutral
4–
5 – Very positive

Barriers
1 – Not a barrier
2 – Somewhat of a barrier
3 – Moderate barrier
4 – Extreme barrier

Level of Satisfaction – 5 point
1 – Very dissatisfied
2 – dissatisfied
3 – unsure
4 – satisfied
5 – Very satisfied

Level of Satisfaction – 5 point
1 – Not at all satisfied
2 – slightly satisfied
3 – moderately satisfied
4 – Very satisfied
5 – Extremely satisfied

Level of Satisfaction – 7 point
1 – Completely dissatisfied
2 – Mostly dissatisfied
3 – Somewhat dissatisfied
4 – neither satisfied or dissatisfied
5 – Somewhat satisfied
6 – Mostly satisfied
7 – Completely satisfied

Level of Quality – 5 point
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent

Comparison of Two Products
1 – much worse
2 – somewhat worse
3 – about the same
4 – somewhat better
5 – much better

Level of Responsibility
1 – Not at all responsible
2 – somewhat responsible
3 – mostly responsible
4 – completely responsible

Level of Influence
1 – not at all influential
2 – slightly influential
3 – somewhat influential
4 – very influential
5 – extremely influential

Citation: Vagias, Wade M. (2006). “Likert-type scale response anchors. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Clemson University

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